This is the age of dynamic traffic management with LED
signage leading the way in informing and warning motorists. Studies have shown
that static, printed signs are largely not noticeable and are ignored by
motorists. They do not serve the purpose. Further, recent studies by MIT
researchers have shown that dynamic messaging systems are noticed and majority
of motorists comply with the messages displayed on bright LED displays. These
modern display units are proving to be the best way to inform, guide and warn
motorists with a variety of text and icon based messages.
Variable message signs offered by Photonplay conform
to international standards and employ latest hardware technologies as well as
improved software implemented by the company’s IT and software solutions
division. These ITS enabled variable message systems display information such
as lane designation, traffic updates, tunnel or curve ahead, toll gates and
parking, to name only a few of the possible uses. Photonplay VMS systems comply
with UNI CEI EN 12966-1 standards and are versatile in that the company offers
stationary devices as well as portable VMS units that can be set up on
roadsides or installed on vehicles for temporary use. LEDs are inherently low
power devices and with advanced technology included in Photonplay displays, the
brightness automatically adjusts according to ambient light conditions for
optimal visibility. Studies have shown that blinking or flashing lights or
extremely high brightness can distract drivers. In this perspective automatic
brightness control offers the best of both worlds: gets the driver’s attention
without being too distracting. Users can program the display to flash or to
remain steady and to display appropriate text and/or icons.
Benefits for traffic management authorities
Traffic authorities using these VMS units are assured of high
visibility and know that majority of drivers will read and follow directions
displayed on the signs. Flexible units with ease of operation allow operators
to change the message making one unit versatile enough to display a variety of
messages to warn, inform or direct motorists to take appropriate action.
Benefits for motorists
Warnings such as turning ahead, tunnel ahead, landslide
ahead, roadblock ahead or a warning to slow down, visible from a distance helps
motorists take action in time. They could save time, fuel and energy that would
otherwise have been spent in retracing the route in case of a landslide. They
can avoid fines for exceeding speed limits.
To cap it, VMS units from Photonplay make roads safer and
give peace of mind to motorists as well as traffic authorities.
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