LED ticker displays used for showing stock prices in real time
are nothing new. They have been around and even today, while the front end in
terms of LEDs used, has improved, the backend programming has remained more or
less the same. Most users are satisfied since the main purpose is to display
stock prices in real time through feeds such as Reuters and Bloomberg.
Dynamic real time LED stock ticker displays in general use
usually comprise of an integrated LED matrix and controller unit housed in a
weather-sealed, dust-proof metal enclosure. A LAN socket allows connection to a
network and to obtain feeds that the LEDS display. Set it up and your brokerage
agency adds a service customers appreciate. Real time display for traders on
stock exchange floors means they can take quick, spot decisions and profit (or
cut losses).
Depending on the area and the number of people a suitable
size may be chosen. Usually the smallest size is 6x63 inch followed by a
slightly larger one at 6x100 inches. Large trading floors would benefit by use
of 6x126 and 6x180 inch displays that are visible from longer distances and
able to show prices or more stocks. These units, coupled with feed services can
display prices of stocks, metals, commodities and indices, one alternating with
the other to give full information to traders.
Single color LED stock ticker is affordable and serves the
purpose. However, RGB, full color units with pixel pitch of 10mm are perfect in
terms of impact and cost. Graphics capable, these RGB units have a higher
impact and a better impact on the mind since various company logos and stock
prices can be displayed in various colors.
Most such LED tickers are more or less the same. Photonplay
stock tickers are a cut above the rest in that:
- LEDs are chosen with end purpose in view and Photonplay can deliver solutions with varying pixel pitch, resolution and matrix
- Cabinets are metal, weather sealed and dust proof for total protection of sensitive components inside
- Text color, character size and display format can be preset.
- Easy to install with a LAN cable plugging into a PC or a network, and,
- The Tickerplay software is purpose developed by in-house software division for ease of use and wider possibilities. Users are provided an easy to use interface that allows them to program the scrolling speed and feeds to be displayed and also add stock indexes. In addition, users can superimpose custom messages or offers or run ads along with stock prices, creating value addition.
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